BIXLUX · The X-Factor Finder
What makes clients choose your business?
Every business has an X-factor that wins its clients. Most owners can feel it, but few communicate it to the market strategically. The BIXLUX X-Factor Finder takes five questions and two minutes — and reveals the X-factor of your business, a first draft of how to articulate it, and the direction it can take next.
- 5 questions
- About 2 minutes
- Result shown instantly
BIXLUX · The X-Factor Finder
What is an X-factor in business?
The X-factor is the reason clients choose a business over its alternatives: the judgment, the depth, the care, the reliability. It is usually already there; it just hasn't been put into one sentence. Knowing what makes clients choose a business is the first step to explaining what that business does in one sentence.
The BIXLUX X-Factor Finder asks five questions and returns the type that leads, a positioning line and a direction to take next.
Questions
What is an X-factor in business?
The reason clients choose a business over its alternatives — the judgment, the depth, the care or the reliability they can't easily find elsewhere.
How long does the Finder take?
About two minutes. There are five questions.
Is it free?
Yes. No sign-up is needed to see the result.