About BIXLUX
Why I founded
BIXLUX
BIXLUX unlocks the X-factor of expert-led businesses, then amplifies it across their market, 24/7.
Over more than twenty years, I led campaigns for Fortune 500 brands as a Senior Regional Account Director at international advertising agencies. In that world, marketing ran as a system: nothing depended on anyone remembering.
Alongside that, I built my own brand from scratch and developed five markets in under five years, recognised with awards from industry and government. The same decisions, made as an owner, where every hour counted.
BIXLUX is what I built from both: the marketing system big brands rely on, made for expert-led businesses, without a big marketing budget or a full marketing team.
Marketing and advertising campaigns I led for global brands, including
- Coca-Cola
- Unilever
- Wall’s
- Lipton
- Ben & Jerry’s
- Nestlé
- DBS
- HP
- Friso
- HKEx
Brand names are trademarks of their owners and are shown only to reference campaign work I led. They do not imply endorsement or a client relationship with BIXLUX.
Vision and mission
Real expertise deserves to be seen
Vision
Real expertise deserves to be seen for its full value. A future where the businesses clients trust most are as visible as they are good, supported by reliable infrastructure that runs every day.
Mission
To unlock the X-factor of expert-led businesses, the reason clients choose them, and amplify it across their market, 24/7, through marketing wisdom, practical frameworks and systems that run in the business’s own voice.
How BIXLUX works
Your brand. Your voice.
One system.
- A business’s brand stays its own.The voice, the story and the standards come from the business.
- The judgment stays human.The system carries the routine; the decisions stay with the people who know the work.
- The system keeps it running.Replies, follow-ups and posting continue through the busiest weeks.
In one sentence: BIXLUX unlocks the X-factor of expert-led businesses, then amplifies it across their market, 24/7.
The ecosystem
From finding your business’s X-factor to amplifying it
- The BIXLUX X-Factor FinderDiscover your X-factorFive questions, about two minutes.
- The BIXLUX X-Factor Cost CalculatorCalculate itPuts a number on what timely follow-up is worth.
- BIXLUXCARDExploreA digital business card that lets clients book in one tap.
- BIXLUX EngineJoin the waitlistReplies, follow-ups, email, SMS and social from one dashboard.
- BIXLUX InsightSubscribeOne clear marketing idea at a time.
About the founder
Sharon Cheung
- Senior Regional Account Director at international advertising agencies, leading regional campaigns for global brands.
- Built her own brand from scratch and developed five markets in under five years, with awards from industry and government.
- Guest lecturer in branding and marketing.
- Founding contributor to the Overseas Entrepreneurs Community (OEC).