BIXLUX · The X-Factor Cost Calculator
What could an unseen X-factor be costing your business?
An X-factor only pays off when the market sees it. The BIXLUX X-Factor Cost Calculator puts a number on the leads, hours and spend that slip away when marketing can't keep up — in about three minutes, with no sign-up.
Which of these is your business not doing yet?
Tick everything that applies.
The numbers
Rough estimates are fine. Leave anything that doesn't apply at zero.
Leads coming in
Time going in
Money already going out (USD)
How the number is worked out
The BIXLUX X-Factor Cost Calculator estimates the cost of slow follow-up and manual marketing in three parts, using only the numbers entered above.
- Leads that could go quiet: new leads per week × 4.33 weeks × the share that may be lost for each gap ticked. Reply time increases the share for the reply-speed gap. The combined share is capped at 65%.
- Their value: those leads × the average value of one client.
- Time: owner hours × the value of an owner hour, plus team hours × the cost of a team hour, each × 4.33 weeks.
- Spend: monthly marketing software plus agency or freelancer costs.
The total is the sum of these parts. It is an estimate of what a late reply and manual marketing could be costing a business, not a prediction. The lead-response shares draw on published research (MIT/Oldroyd 2007) showing qualification rates fall sharply as reply time grows.
Questions
Is the figure exact?
No. It is an estimate worked out from the numbers entered, not a prediction of what any business will earn or lose.
What happens to my numbers?
The numbers stay in the browser to calculate the result, and are only sent to BIXLUX if the full breakdown is requested by email. Details are in the Privacy Policy.
Is it free?
Yes. No sign-up is needed to see the result.